Michelle focuses her practice on developing and executing global brand enforcement strategies to facilitate brand protection and expansion for a broad range of clients. She advises clients on all key aspects of protecting and maximizing the value of their IP through clearance, registration, licensing, and enforcement. Michelle’s secondment with a Fortune 500 company provided her with firsthand experience working alongside in-house legal and brand teams, giving her a unique understanding of the pressures that in-house legal teams face, and an appreciation of the importance of understanding a client’s goals so that she can provide advice and strategies that are tailored to the business’ needs and objectives. Michelle also has extensive experience negotiating brand placement licensing agreements and talent agreements, enabling clients to expand their brand presence through innovative and commercially aligned partnerships.
