Johanna Sullivan is the Founder and Principal of BEAM Strat Group, where she serves as a fractional partnerships executive helping companies’ architect comprehensive partnership ecosystems for asset-light growth and global market expansion.
A seasoned global partnerships and licensing leader, Johanna brings deep experience building billion-dollar brand ecosystems for iconic companies including Coca-Cola, Kimberly-Clark, Serta Simmons, Newell Brands, and Nexii Building Solutions. Her expertise spans multi-market business development, cross-border operations, and governance frameworks that enable scale and compliance across 140+ international markets.
Throughout her career, Johanna has consistently delivered transformative results. At Newell Brands, she redesigned fragmented partnerships teams into a unified global enterprise function, contributing multi-million-dollar royalty revenue and several billion in retail sales. During her tenure at Serta Simmons, she scaled licensing portfolios generating billions in annual retail sales and achieved +15% EBITDA impact over five years. At Kimberly-Clark, she spearheaded the company’s largest global partnership with Disney across 7 brands, managing multi-million dollar annual royalty spend and successfully negotiated the first Kimberly-Clark / Disney parks long-term partnership.
Johanna has led enterprise-wide implementations for contract analysis, pipeline development, and performance optimization. Her governance frameworks have been adopted across multiple organizations, consistently achieving compliance rates above 90%.
Johanna is recognized for building and inspiring high-performing global teams while driving operational excellence. She is fluent in English, Portuguese, and Spanish, enabling her to operate effectively across diverse international markets.
Johanna earned her BBA in Finance and International Business from Georgia State University and is currently pursuing her MBA at Auburn University.